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A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the internet for a greater amount of tasks and less likely to use such a service if they are trusting of others.At the end of November 2004, there were 844 lifestyle and dating sites, a 38% increase since the start of the year, according to Hitwise Inc. By 2007, many prominent studies show that Baby Boomer interest in online dating have soared.As such, we are committed to working with our clients to understand their needs and provide a successful, fun and productive IJL Dating Experience.The It's Just Lunch team is dedicated to you, and this is our commitment to our clients: We will be measured both personally and professionally by our dedication to providing each and every one of our clients with the best matchmaking service possible!All couples have to do is show up." We treat you as a person, not a website profile.It's Just Lunch recognizes that each of our clients is unique, and that their attributes, experiences and life goals shape the type of relationship they are looking for.Members use criteria other members set, such as age range, gender and location.Online dating sites use market metaphors to match people.
The firm does all the work, making reservations, clearing the matches with customers. They know what they're doing, and they do everything for you. "Being a member of It's Just Lunch is like having trusted friends set you up, but even better, because they're professionals.Other sites depend on advertising for their revenue.
Some sites such as Ok Cupid.com, and are free and offer additional paid services in a freemium revenue model.The 20 most popular dating sites in 2006 as ranked by Hitwise include j (for Jewish singles), Christian Mingle.com, Christian Cafe.com, Man (same sex introductions), Love From India.ini, Black Christian People Meet.com, (for Latino singles), Asian People Meet.com, and (for Indian singles).